Any well-developed advertising/ marketing strategy includes a healthy dosage of trade shows. If your business involves trade show marketing, you’ll know the difficulty of creating a display that will stand out and draw prospects towards your business. But it doesn’t have to be. If you set up a trade show display the right way, you’ll never wonder whether trade shows are worth their ROI ever again.
Here is our top trade show display do’s and don’ts to get you headed in the right direction.
Do: Focus on Design
First impressions matter. Don’t believe us? Studies show that your first impression has a high correlation with the long-term status of your relationship. While it’s important that your representatives have a good interaction with every prospect, a large portion of their opinion is formulated based off of your display’s design.
Scenic Solutions has been involved in a lot of shows and our displays are always some of the most popular. Why? Because we understand how brand design affects consumer opinion for the long haul.
Do: Include Interactive Elements
If you can make your display interactive, you’ll have a crowd surrounding your booth the entire day. Depending on your product/ service, Scenic Solutions develops an interactive trade show display that’s perfectly customized to your customer. While not all brands naturally find the right interactive elements, our experts understand which elements organically generate interest and will find those that’ll fit your brand seamlessly.
Do: Make a Statement with Audio & Video
No matter what display you have, it’s important to add a video kit to your trade show display. This is often as simple as adding monitor mount, a monitor, and a keyboard shelf or counter. Interactive A/V presentations engage the crowd with informative content that’s directly formulated for your customer. Like a moth to a light bulb, trade show attendees are drawn to professionally produced video presentations. Luckily, our A/V experts can help you develop the perfect audio and visuals to include in your trade booth display.
Do: Develop a Theme
It doesn’t have to be elaborate or expensive. It just has to be related to your business. For example, if your company sells coffee, you could have a coffee shop theme, complete with
staffers dressed as baristas, and lattés made to order. Or you can tie your theme to your company’s geographic location. For example, if your company is based in Utah, consider going with a southern desert theme.
Do: Create an Experience
Trade shows are the perfect opportunity for your customers to experience your brand. Don’t let that opportunity go to waste. With the right trade show display, you’ll create an experience that lasts long after the trade show ends.
In some of our past trade show displays, we’ve used unique designs to create interactive experiences. One of our favorite displays we produced gave trade show attendees a peek into a milk processing plant. It was a big hit among attendees and is still talked about to this day.
Don’t: Forget About Customer Service
Treat a customer right and they’ll be a customer for life. That should be kept in mind throughout every trade show you attend. When your part of a trade show, you’re competing against hundreds of other companies targeting your customer. What’s going to make you stand out from the rest? Design and displays can only go so far. If you don’t treat attendees well, they’ll find what they need at the booth next door.
Don’t: Do It on Your Own
Trade show displays are a craft learned through years of experience. While it’s easy to come up with an idea, it’s hard to execute it properly. Find the experts you need to make your dream display a reality at Scenic Solutions. Our trade show displays provide the lasting impression you need to make your next trade show a success. Visit https://www.ssiarts.com/ to learn more about our services.